Mortzengersturm. What others are out there?
I like this format for this particular game idea because it encourages more art, in color, and it also encourages using and abusing the physical book at the table. Bend it, write on it, even tear pages out if you want. Because the price point is at least somewhat lower than other forms of printing.
Of course I could push that envelope more by making it black and white. You can print BW comics pretty damn cheap. But I kinda want this to be colorful as fuck.